Socially Responsible Investing (SRI) is gaining a lot of popularity. The practice involves trying to maximize financial return while investing in companies that are deemed socially good. Such companies tend to favor policies of environmental friendliness, workplace diversity, fair treatment of workers, etc. Many socially responsible investors also avoid companies involved with alcohol, tobacco, and gambling as well as big oil or military contractors.
Whether or not such a strategy is “worth it” to you probably depends on how you define worth. If your goal is to make as much money as possible, then socially responsible investing
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